Collective Arts
Every couple of months, Collective Arts hosts a competition where anyone can submit their own work to be displayed and sold on Collective Arts products such as beer, spirit bottles, non-alcoholic beer, cocktails, merchandise, and more. Collective Arts inspires artists to see a canvas as more than just a white square— a beer can can be a canvas as well.
01.
Moodboard
When I was younger, the two big things were 3D movies and toys, as well as video games. I was always intrigued by toys in cereal boxes or bonuses that came with certain products. The idea of getting a physical item along with a food product always excited me and made me want to collect them. I tried to incorporate that concept into my design, but without making it so large that it would require changing the packaging of the actual can.
.02
Can-vas
I decided to roll with an anaglyph style can because the the cost to add the pair of anaglyph glasses would be low on cost and the it would not affect the packaging of the can, along side that the glasses are flexible and not easily broken making less probability for product errors or can be handed separately at cash or display stand.
03.
Mock-Up
